World & National · North America

At DraftKings, AI Targets the Gamblers Likeliest to Lose

Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.

19 September 2026Live

Sources

The New York Times. https://www.nytimes.com/2026/09/19/business/draftkings-ai.html

Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.

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