Local & Regional · Business & Economy · North America

Connor Bedard is now Blackhawks' captain, best player and face of franchise, all in one

From a marketing standpoint, the Blackhawks have been Connor Bedard's team for three years already. He became the face of the franchise the moment he was drafted in June 2023 — perhaps even a month earlier, at the moment the Hawks won the draft lottery. Nothing about his performance has changed that. But now the Hawks