Sports · North America

Bron AI fires back with hysterical tease after receiving LeBron James, Luka Doncic cease-and-desist letters

The company that received cease-and-desist letters from attorneys representing LeBron James and Luka Dončić is already making a change. Bron AI’s CEO, Anish Gupta, shared a video on social media teasing a name change after drawing the NBA superstars’ ire because of an ad from earlier in the week. The company that drew