Local & Regional · North America
It's been 30 years, but this movie is still my 'Jam'
Jim Riswold, the creative director and writer of the famous “Hare Jordan” Super Bowl commercial by Nike and Widen + Kennedy in 1992 that put Bugs Bunny and Michael Jordan together explained his reasoning behind the ad like this: “I couldn’t think of a bigger star to team [Jordan] up with than Bugs Bunny.” Forward four
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Jim Riswold, the creative director and writer of the famous “Hare Jordan” Super Bowl commercial by Nike and Widen + Kennedy in 1992 that put Bugs Bunny and Michael Jordan together explained his reasoning behind the ad like this: “I couldn’t think of a bigger star to team [Jordan] up with than Bugs Bunny.” Forward four
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